The Old Vic Community Company

Campaigns

Old Vic New Voices, The Old Vic’s outreach programme, built a reputation for its large-scale community theatre productions. In 2012 they launched their most ambitious project yet.

Taking place across three years, The Old Vic Community Company would work with over 250 people from across London, creating new plays each focusing on an issue particularly relevant both in London but also society as a whole.

We Are PC — The Old Vic Community Company
We Are PC — The Old Vic Community Company
Composite photo: Marc Khachfe

Housed discussed housing shortage and it being increasing unaffordable to own a home, especially in London, and was staged at The Old Vic during its in-the-round configuration.

We chose an aerial image of London by Marc Khachfe to be the focus of the production artwork as it captured the scale of the project and the issue as a whole whilst also being an incredibly captivating artwork.

We Are PC — The Old Vic Community Company
We Are PC — The Old Vic Community Company

Ages dealt with how we provide care to an ageing population and was staged at The Old Vic Workrooms (a repurposed school building in Bermondsey which was destined to become new flats).

We Are PC — The Old Vic Community Company

For Ages, we felt it important to reference London’s place in the world and how as individuals our perceptions of place change as we get older. Pieced together from various photographs of the London skyline as well as the Milky Way, the image’s sense of atmosphere had a relationship with the project from the previous year.

Both projects included various print and online applications and the artwork was customised for both. Additional gold and silver inks (for Housed and Ages respectively) were used on the programme covers, making sure the images shone as brightly in print as they did on screen.

We Are PC — The Old Vic Community Company
We Are PC — The Old Vic Community Company
We Are PC — The Old Vic Community Company
We Are PC — The Old Vic Community Company