We Are PC — The Old Vic

Helping to Bring the Lorax to Life

Art Direction, Print Design, Retouching

Inspired by Dr. Seuss’s classic tale, The Lorax was a new musical which ran over the competitive Christmas period in Matthew Warchus’ first season as artistic director of The Old Vic.

We Are PC — The Old Vic
We Are PC — The Old Vic
We Are PC — The Old Vic
We Are PC — The Old Vic

In conversations with the in-house teams regarding the post-opening artwork, we proposed photographing the Lorax puppet in a range of poses which could then be shortlisted for possible future use. This would allow the production to stand apart from the Dr. Seuss illustrations and give people more of an idea about the show.

We retouched our chosen images to remove the puppeteers so the focus was on the Lorax; allowing him to fill the space against a simple background, matching the colourway of the typographic posters which preceded it.

We Are PC — The Old Vic
Photography: Manuel Harlan. Dr. Seuss Text, Characters and Images TM and ©1971. Dr. Seuss Enterprises, L.P. All rights reserved
We Are PC — The Old Vic